What inspired you to start your business?
I was inspired to start Unboxed Brands after many failed startup attempts. In retrospect, I was always an inventor and an artist, but without the understanding of how that should be structured effectively and strategically. So I enrolled in an EMBA program, studied the greats and built Unboxed Brands in to a fully integrated Marketing Firm and Innovation Hub. I also learned that many underrepresented and underserved entrepreneurs face many barriers to building a successful brand from a visual/creative perspective. I wanted to address that with affordable marketing and innovative business development solutions.
What do you love about being a Black Woman Business Owner? Everything! I love the essence of our culture, the uniqueness in our ways and the resilience in our stories. I would not want to be anything or anyone else.
What are the biggest obstacles you see for Black Women Business Owners? The fact that we are underestimated, many times unprotected, and have to prove ourselves more than others. I also feel that the natural "fight" that we have can at times be to our detriment and the detriment of those around us with similar stories. I say all that to say that the overall theme of battling the "ego" (of ourselves and others) is what becomes an obstacle whether it be establishing business partnerships, not receiving sufficient resources and imposter syndrome as if we don't deserve all the great things that we dream of.
How do you define success? I define success as seeking "alignment" with our: potential, present and purpose. Each of these look different for everyone, but it matters and it is all equally relevant to how successful you are and how successful you can become.
How do you start your day? I start my day in prayer. Prayer that I remain focused and steadfast in discernment and aware of my thoughts and emotions. After prayer is typically a nice motivational playlist for the day with some indie R&B and new age jazz.
If you had reset button to start all over, what would you do differently? Why? I would leave unhealthy and unproductive business relationships and environments sooner, without hesitation. This is similar to "firing fast" as encouraged by many successful entrepreneurs. A toxic business partnership can slow you down, become draining and detract you for your purpose.
What is a word that describes you? Authentic
What's the best advice you've ever received? To know yourself better than anyone else. When you truly know what you are capable of and what your values are, no one can stop you. You will see and pursue all that you know and feel you deserve, there are no limits.
How has, if in anyway, Buy from a Black Woman help you with your business journey? It has provided encouragement and validation in pursuing this entrepreneurial dream. To see other proud Black Women walking in their truth is phenomenal and such a blessing to witness in this day and age.
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